The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Billboards & Transit / Single
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Billboards & Transit / Single
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client: Adobe Category: Animation / Single
The Wheel
Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client: Volkswagen Category: Animation / Single
#EdgarsChristmas
Agency: Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London
Client: Erste Group Category: Animation / Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Animation / Single
The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland
Client: CURAVIVA Schweiz Category: Animation / Single
Keep stories alive
Agency: Wunderman Thompson / Paris
Client: Forbidden Stories Category: Animation / Single
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter Category: Social Post / Single
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Long Form Video / Single
Call Me Blood
Agency: Google Brand Studio / San Francisco
Client: Google Category: Long Form Video / Single
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc. Category: Long Form Video / Single
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple Category: Long Form Video / Single
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Long Form Video / Single
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Long Form Video / Single
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Out of Home / Single
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Out of Home / Single
The Little brats
Agency: 4ZERO1 / Montreal + Cossette / Montreal
Client: Montreal Children's Hospital Foundation Category: Direction / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Direction / Single
First Visitors
Agency: BBDO / New York + O Positive / Los Angeles
Client: Mars Chocolate North America: Snickers Category: Direction / Single
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Direction / Single
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Direction / Single
Valet Guys
Agency: BWGTBLD GmbH / Berlin + antoni / Berlin
Client: Mercedes-Benz Category: Direction / Single
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Direction / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Direction / Single
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Direction / Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Direction / Single
ScissorHandsFree
Agency: Leo Burnett / Detroit + O Positive / Los Angeles
Client: Cadillac Category: Direction / Single
You Can't Stop Us
Agency: Pulse Films + Wieden+Kennedy / Portland
Client: Nike Category: Direction / Single
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies Category: Direction / Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Short Form Video / Single
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Short Form Video / Single
The Ultimate Safety Test
Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London
Client: Volvo Cars (Global) Category: Short Form Video / Single
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon Category: Short Form Video / Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Short Form Video / Single
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Short Form Video / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Short Form Video / Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf Category: Short Form Video / Single
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter Category: Online-only Video / Single
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Online-only Video / Single
Send Noods
Agency: Mischief @ No Fixed Address / New York + Kraft Heinz
Client: Kraft Heinz / Kraft Mac and Cheese Category: Online-only Video / Single
Award:
2021 Out of Home Merit Award
Agency:
Cheil Central America / Panama
Client:
Greenpeace
Title:
The Nature of Plastic - Glacier
Category:
Billboards & Transit / Single
Annual ID:
OS_OH21_038M
Award:
2021 Out of Home Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Single
Annual ID:
OS_OH21_039M
Award:
2021 Out of Home Merit Award
Agency:
LG2 / Toronto
Client:
Atkin Guitars
Title:
Character
Category:
P.O.P. & In-Store / Single
Annual ID:
OS_OH21_032M
Award:
2021 Out of Home Merit Award
Agency:
LG2 / Toronto
Client:
Atkin Guitars
Title:
Handmade
Category:
P.O.P. & In-Store / Single
Annual ID:
OS_OH21_033M
Award:
2021 Moving Image Craft Merit Award
Agency:
dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Animation / Single
Annual ID:
OS_MI21_082M
Award:
2021 Moving Image Craft Merit Award
Agency:
Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client:
Volkswagen
Title:
The Wheel
Category:
Animation / Single
Annual ID:
OS_MI21_083M
Award:
2021 Moving Image Craft Merit Award
Agency:
Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London
Client:
Erste Group
Title:
#EdgarsChristmas
Category:
Animation / Single
Annual ID:
OS_MI21_084M
Award:
2021 Moving Image Craft Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Animation / Single
Annual ID:
OS_MI21_085M
Award:
2021 Moving Image Craft Merit Award
Agency:
Roof Studio + CRK / Switzerland
Client:
CURAVIVA Schweiz
Title:
The Eventful Life of Rosemarie
Category:
Animation / Single
Annual ID:
OS_MI21_086M
Award:
2021 Moving Image Craft Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Thank You Listeners
Category:
Animation / Single
Annual ID:
OS_MI21_087M
Award:
2021 Moving Image Craft Merit Award
Agency:
Wunderman Thompson / Paris
Client:
Forbidden Stories
Title:
Keep stories alive
Category:
Animation / Single
Annual ID:
OS_MI21_088M
Award:
2021 Print Merit Award
Agency:
LG2 / Toronto
Client:
Atkin Guitars
Title:
Character
Category:
Magazine / Single
Annual ID:
OS_PT21_034M
Award:
2021 Print Merit Award
Agency:
LG2 / Toronto
Client:
Atkin Guitars
Title:
Handmade
Category:
Magazine / Single
Annual ID:
OS_PT21_035M
Award:
2021 Social Media Merit Award
Agency:
DAVID / Madrid + Twitter / Madrid
Client:
Twitter
Title:
Twitter Dad
Category:
Social Post / Single
Annual ID:
OS_SM21_053M
Award:
2021 Social Media Merit Award
Agency:
Marcel Worldwide
Client:
Netflix
Title:
Boom Popcorn
Category:
Social Post / Single
Annual ID:
OS_SM21_054M
Award:
2021 Branded Entertainment Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Cantenna
Category:
Long Form Video / Single
Annual ID:
OS_BE21_042M
Award:
2021 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Call Me Blood
Category:
Long Form Video / Single
Annual ID:
OS_BE21_043M
Award:
2021 Branded Entertainment Merit Award
Agency:
OREO + 360i / New York
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Long Form Video / Single
Annual ID:
OS_BE21_044M
Award:
2021 Branded Entertainment Merit Award
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Long Form Video / Single
Annual ID:
OS_BE21_045M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Long Form Video / Single
Annual ID:
OS_BE21_046M
Award:
2021 Branded Entertainment Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Long Form Video / Single
Annual ID:
OS_BE21_047M
Award:
2021 Design Merit Award
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Out of Home / Single
Annual ID:
OS_DE21_123M
Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Out of Home / Single
Annual ID:
OS_DE21_124M
Award:
2021 Moving Image Craft Merit Award
Agency:
4ZERO1 / Montreal + Cossette / Montreal
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Direction / Single
Annual ID:
OS_MI21_036M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Direction / Single
Annual ID:
OS_MI21_037M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO / New York + O Positive / Los Angeles
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Direction / Single
Annual ID:
OS_MI21_038M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Annual ID:
OS_MI21_039M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Direction / Single
Annual ID:
OS_MI21_040M
Award:
2021 Moving Image Craft Merit Award
Agency:
BWGTBLD GmbH / Berlin + antoni / Berlin
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Direction / Single
Annual ID:
OS_MI21_041M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Direction / Single
Annual ID:
OS_MI21_042M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Direction / Single
Annual ID:
OS_MI21_043M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Direction / Single
Annual ID:
OS_MI21_044M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Direction / Single
Annual ID:
OS_MI21_045M
Award:
2021 Moving Image Craft Merit Award
Agency:
Leo Burnett / Detroit + O Positive / Los Angeles
Client:
Cadillac
Title:
ScissorHandsFree
Category:
Direction / Single
Annual ID:
OS_MI21_046M
Award:
2021 Moving Image Craft Merit Award
Agency:
Pulse Films + Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Us
Category:
Direction / Single
Annual ID:
OS_MI21_047M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + Huggies + Droga5 / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Direction / Single
Annual ID:
OS_MI21_048M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Annual ID:
OS_MI21_049M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Direction / Single
Annual ID:
OS_MI21_050M
Award:
2021 Branded Entertainment Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Short Form Video / Single
Annual ID:
OS_BE21_033M
Award:
2021 Branded Entertainment Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Short Form Video / Single
Annual ID:
OS_BE21_035M
Award:
2021 Branded Entertainment Merit Award
Agency:
Grey / London + Smuggler / London + Volvo Cars + Wildfire / London
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Short Form Video / Single
Annual ID:
OS_BE21_036M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client:
Savlon
Title:
The Artist
Category:
Short Form Video / Single
Annual ID:
OS_BE21_037M
Award:
2021 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Short Form Video / Single
Annual ID:
OS_BE21_038M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Short Form Video / Single
Annual ID:
OS_BE21_039M
Award:
2021 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Short Form Video / Single
Annual ID:
OS_BE21_040M
Award:
2021 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Short Form Video / Single
Annual ID:
OS_BE21_041M
Award:
2021 Interactive & Online Merit Award
Agency:
DAVID / Madrid + Twitter / Madrid
Client:
Twitter
Title:
Twitter Dad
Category:
Online-only Video / Single
Annual ID:
OS_IN21_045M
Award:
2021 Interactive & Online Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Online-only Video / Single
Annual ID:
OS_IN21_046M
Award:
2021 Interactive & Online Merit Award
Agency:
Grey / New York
Client:
States United
Title:
Gun Unboxing
Category:
Online-only Video / Single
Annual ID:
OS_IN21_047M
Award:
2021 Interactive & Online Merit Award
Agency:
Mischief @ No Fixed Address / New York + Kraft Heinz
Client:
Kraft Heinz / Kraft Mac and Cheese
Title:
Send Noods
Category:
Online-only Video / Single
Annual ID:
OS_IN21_048M
